Paris 2024 Olympics
Branding System Exploration
An exploration of a design system for the Paris 2024 Olympics from a base logo design.
An exploration for a system for the Paris 2024 Olympics. The logo was brought to life by referencing the Olympic flames, as well as Paris' moniker as the city of lights and creator of the argand lamp. A nod to the history of Paris as well as an abstraction of many elements the logo and direction says both energy and elegance.
Tools Used Adobe Illustrator | Photoshop | InDesign
Core Frame
The frame was created as part of a modular system, designed from an expressive and thoughtful logo representing the spirit of Paris and the heritage of the Olympics. The frames following will have elements derived from this logo to create a cohesive mood and energy. I hope you enjoy : )
Styleframes
How we got here
These are the initial styleframes created from the key moments in the roughs.
Being Cohesive
Unobtrusive Integrated Design
The greatest challenge in this design package was how to use the shape language in a way that felt energetic but unobtrusive. The locality and event have distinct moods, the design should tie in regal and elegant with graceful and powerful.
The solution to the challenge was to use composition and the shape language of the logo to break up forms. This allowed the design to slice into compositions while making smooth and graphic shapes within the frame.
Slices For Context
Using the graphic slices to add context to the mood or to show multiple important aspects helps the design convey a lot of information within one sequence. Whether it's a cut in for the lead running in a track qualifier, or the upcoming teams of a qualifier the technique is useful and versatile.
The shape language of the logo is used all the way down to the pictograms. Smooth swooping shapes with strong expressive curved lines.
Modular Design
